SEO services
SEO services that bring buyers, not just rankings
A rankings report doesn't pay the bills. If nobody can connect your SEO to a phone call or a booked job, you can't tell whether it works. We build SEO around the searches that bring buyers and report what each customer costs you, every month, from your own analytics.
What you get
- Keyword and intent map
- Searches with real demand, on our own data
- Content silos
- A page per buyer intent, linked so Google reads the structure
- Technical SEO
- Speed, crawlability, structure and schema fixed first
- Local SEO
- Google Business Profile and map-pack signals
- CPA report
- Monthly, against last month, from your analytics
Plans from $1,200/mo CAD, month to month.
The problem
Rankings are not the goal. Customers are.
Plenty of SEO is sold on positions: a keyword list, a monthly chart, a promise that traffic is coming. None of that tells you whether search brings customers, or what each one costs.
We start from the other end. Who searches for what you sell, how ready they are to buy, and which of those searches your site can win. Then we build pages for them and measure the work against your cost per acquisition. SEO sits beside ads, web and analytics in all our marketing services, and reports on the same number.
People still search and still click. AI Overviews changed how results look, so the work now includes being citable in AI answers, not just the ten blue links.
SEO fits when
- You sell something with real margin and repeat customers
- You want customers rather than a ranking screenshot
- You will give it a few months to compound
If you need leads this week and nothing else, start with ads. We will say so in the plan.
What's inside
Four parts of one SEO program
Most plans use all four. Each is also available as its own engagement.
Local SEO for the map pack
Google Business Profile, reviews, consistent listings and local pages for near-me searches.
TechnicalA technical SEO audit
A crawl of your site the way search engines do it, then a prioritized fix list. Standalone audits from $750 CAD.
AuthorityLink building through real outreach
Referring domains earned by hand with content worth citing. No link farms, no bought links.
ConsultingSenior SEO consulting
Strategy, audits and roadmap reviews for in-house teams that run their own SEO.
What we do
The work behind every SEO plan
- 01Keyword and intent researchOn our own data, the searches with real demand and low competition, not the ones everyone buys.
- 02Content silosA pillar plus a page for each buyer intent, linked so search engines understand how they fit. One page per cluster, so your pages don't compete.
- 03On-page SEOTitles, headings and internal links that tell Google what each page is for.
- 04Entity and schemaStructured data so search engines and AI answers understand who you are and what you do.
- 05Answer-engine visibilityBeing citable in ChatGPT, Perplexity and Google AI Overviews, standard scope in the Growth and Competitive tiers.
- 06Content that convertsPages written from a keyword-first brief, built to turn the visit into an enquiry.
How it's measured
One number, every month
Each month you get a report led by your cost to win a customer through search, measured against last month and pulled from your own analytics, not a dashboard we control. Rankings and traffic sit underneath, as the reasons the number moved. Read how we measure SEO ROI for the math we show clients.
- Calls and form leads counted in your own analytics
- Cost per lead from search, this month against last
- The pages and searches behind the change
Your monthly SEO report
- Lead metric
- Cost per acquisition
- Compared with
- Last month
- Source
- Your analytics
- Also shown
- Calls, form leads, pages built
- Cadence
- Weekly build, monthly review, quarterly re-plan
How it runs
How an SEO program runs
Research runs on the research stack behind our SEO: our own SERP, rank and backlink data instead of rented dashboards.
- Step 01
Plan before you pay
A one-page plan for your market. Once you approve it, the first build ships in week one.
- Step 02
Map the demand
Our own data finds the searches with real demand and low competition, the lowest-cost openings a rented tool never shows.
- Step 03
Build the silo
A pillar plus a page per intent, linked so search engines read the structure. One page per cluster, no cannibalization.
- Step 04
Earn authority
Technical fixes and referring domains, so the pages have the standing to rank in a competitive market.
- Step 05
Measure and repeat
Tie every result to your cost per acquisition, move effort to what works and drop what doesn't.
What it costs
SEO plans with published floors
Month to month. Five things move the price: locations, competition, page volume, ad spend managed and the services you switch on.
Local
One location, one market.
$1,200/mo CAD
- Local SEO and Google Business Profile for one market
- One SEO silo, built properly
- Conversion and call tracking in your analytics
- Monthly CPA report
Growth
Most chosenSeveral markets, or one competitive market.
$2,500/mo CAD
- Multi-market SEO silos, one page per intent
- Conversion-written pages on the plan's cadence
- Answer-engine visibility
- Bi-weekly build, monthly CPA review
Competitive
A crowded or national market.
$5,000/mo CAD
- Enterprise-scale content and authority building
- Competitive intelligence on our own SERP and rank data
- Weekly build, a direct line to Corey
Standalone SEO audit from $750 CAD. Keyword research and SERP map from $400 CAD.
Who runs it
One accountable owner, a full bench of skills
Corey Benoit is the strategist who reviews every SEO roadmap, backed by a core team and a network of specialists. We run SEO for clinics, venues and local service businesses; for practices, see SEO for dentists.
“We launched our new business The Truffle Farm Inc. Corey worked hard providing ideas and collaborating directly with us. He made a big job for us seem easy. Our website has increased our efficiency and profits. We look forward to growing our business further and feel Corey is a part of our team to help us make this happen. Thank you.”
19
geo-targeted landing pages built, each from a keyword-first brief
“I'm very impressed with your process, you have a sixth sense for this marketing. I can't tell you how happy we are with everything you have done for us.”
Questions
SEO questions buyers ask
Ask Corey directly
Founder & Director
Not covered here? Send the question. You get a straight answer from the person who would run your account.
Ask a questionTalk to the team that would run your SEO.CBAJ
Tell us what you sell and where. We send a one-page plan, usually within one business day.