How is this different from hiring an agency?

An agency usually sells you its services. Here the plan comes first and can be run by your team, our specialists or both. We are measured on your cost per acquisition either way.

How much does marketing strategy cost?

It is scoped to your team and market. One-time pieces have published floors: keyword research and SERP map from $400 CAD, competitive intelligence report from $650 CAD. Monthly plans start at $1,200/mo CAD.

Do you run the work too?

If you want. Many teams keep execution in-house and use us for direction; others hand parts of the plan to our specialists. The plan says who does what.

Do you do email marketing?

Yes. Email runs on EnvelopeX, our own platform, which gives each client an isolated sending engine with its own sender identity, list and schedule.

What do we get first?

A short one-page plan: the path, the services and the cost-per-acquisition angle. We talk only if the plan fits. No pressure, no lock-in.

Marketing strategy

A marketing plan with one accountable owner

You have a team, a budget, or both, and nobody senior owning where the next dollar goes. We build one growth plan across SEO, content, ads and email from real demand data, and own it the way a fractional CMO would, while your team runs the work.

Get a marketing plan How we work

What you get

Demand research: What your buyers search for, on our own data
Competitive intelligence: Competitor, backlink and gap analysis
Sequenced plan: Which channel first, and why
Email: EnvelopeX, an isolated sending engine per client
Quarterly re-plan: A refreshed strategy and the next targets

Month to month. A one-page plan before you pay.

Who it's for

Tactics don't compound. Plans do.

Scattered tactics are the default: a campaign because a competitor ran one, a redesign because the site feels old, a social push because someone asked. Each one might be fine. Together they never add up, because nothing decides the order.

We start from buyer intent and our own market data, then sequence the work so each channel feeds the next. The plan says exactly where the next dollar goes and why, and one person owns it. Each channel it can call on is in the services overview.

Strategy fits when

You run your own marketing, in-house or with other vendors
You need a senior owner for the plan, not a full-time hire
You want every channel measured against one number

What's included

What goes into the plan

When the plan calls for search, it hands off to the SEO program this sits inside; when it calls for paid, to Google Ads management. Your team can run either, or we can.

01Market and intent researchWho searches for what you sell, how ready they are to buy, and the lowest-cost way to reach them.
02Competitive intelligenceCompetitor, backlink and gap analysis on our own data, to find the openings rivals miss.
03Channel sequencingWhich channel first, which next, and what each one has to prove before the next starts.
04Budget directionWhere the next dollar goes, and why, reviewed against cost per acquisition.
05Email marketingNewsletters and campaigns on EnvelopeX, our own email platform, with your own sender identity and list.
06Reporting frameworkOne cost-per-acquisition report across every channel, in your own analytics.

The model

One owner. Your team or ours runs it.

A fractional CMO model gives you senior direction without a full-time hire. We own the plan and the number; execution sits with your team, our specialists, or a mix, whichever suits your budget and skills. Each quarter we re-plan against the data.

Get a marketing plan for the next quarter

How the work splits

Owns the plan: A senior strategist, directed by Corey
Executes: Your team, our specialists, or both
Reviewed: Monthly, against cost per acquisition
Re-planned: Quarterly
Contract: Month to month

How it runs

The loop the plan runs on

Every engagement follows the same five steps. See how an engagement runs for the full cadence.

Step 01
Intent
We map who is searching, for what, and how ready they are to buy.
Step 02
Strategy
We map those intents to the lowest-cost path to reach them, on our own data.
Step 03
Solution
Your team or ours builds the pages, campaigns and content the plan calls for.
Step 04
Lower CPA
We measure, cut waste and compound what works.
Step 05
Results
A monthly read against last month, fed into the next quarter's plan.

Who owns it

One accountable owner

Corey Benoit is the fractional CMO who would own your plan: Google Partner, 14 Google Skillshop certifications, a Stanford algorithms specialization, and BCIT technical web design, backed by a core team and a network of specialists.

“I'm very impressed with your process, you have a sixth sense for this marketing. I can't tell you how happy we are with everything you have done for us.”

Greg Dunn · Owner, Heart Lake Country Homes, Turner Valley, Alberta

Questions

Strategy and fractional CMO questions

Ask Corey directly

Founder & Director

Not covered here? Send the question. You get a straight answer from the person who would run your account.

Ask a question

Owns your marketing plan part-time: sets the strategy, decides the order of the work, directs whoever executes it, and answers for the results. You get senior direction without a full-time salary.

Pairs well with

Analytics and conversion tracking
The measurement the plan is judged by.
Social media marketing
Visibility between searches, on a schedule.

Put one person in charge of the plan.CBAJ

Tell us the goal and the team. We reply with a one-page plan, usually within one business day.

Get a marketing plan

The other services we run for clients

SEO, ads, web, analytics and social, sequenced in one plan.

Rebuilding your site for leads

When the plan says the website comes first.