Dental · SEO
Dental SEO measured in new-patient calls, not a ranking report
We build your practice's search presence around the way patients look for a dentist: by procedure, by neighbourhood, by urgency. Then we judge the work by what each new patient costs, pulled from your own analytics.
What dental SEO includes
- Local
- Google Business Profile and map-pack work
- Content
- A page per procedure, from a keyword-first brief
- Technical
- Site fixes and dental schema
- Report
- Cost per new patient, monthly
The problem
A ranking report doesn't tell you if the phone rang
Most practices we talk to have had SEO before. They got a monthly list of keywords and positions, and no way to connect it to new patients. Meanwhile the practice down the road shows in the map pack for “dentist near me” and gets the call.
- You rank, but the phone stays quiet for the procedures that matter to the practice.
- Bigger practices sit above you in the map pack and on page one.
- Nobody can tell you what search is returning in patients or dollars.
Dental SEO is one part of dental marketing for clinics in Canada, the US and the UK. On its own it is the channel that keeps working after the budget stops, which is why most practices start here.
What we do
Everything search needs to bring a patient to the door
- 01Google Business Profile and map packA complete, active profile with the right categories, services and photos, built for the searches that happen within a few kilometres of your door.
- 02A page per procedureImplants, cosmetic, orthodontics, emergency and general care each get their own page, written from a keyword-first brief so each one targets a real search.
- 03Reviews as a routineA simple front-desk habit and a short link, so recent, specific reviews keep coming. They help you show in the map pack and help patients choose.
- 04Consistent listingsYour name, address and phone kept identical across directories, so search engines trust where you are.
- 05Technical SEO and schemaSpeed, crawlability and dental structured data fixed first, because content can't rank on a broken foundation.
- 06Working with your other channelsSEO and dental Google Ads share one keyword map, and the pages live on a clinic site built to convert, so search traffic has somewhere to book.
How it is measured
Judged by cost per new patient
Every month you get your cost per new patient through search, against last month, from your own analytics. Rankings show up in the report as a leading signal, never as the result. It is the same model we use for all SEO that brings buyers, adapted to how patients search.
- New-patient calls tracked to the page and search that produced them
- Booking forms tracked by procedure page
- Answer-engine visibility built in on Growth and Competitive plans
Your monthly read
- Headline number
- Cost per new patient from search
- Compared with
- Last month
- Source
- Your own analytics
- Rankings
- Shown as a signal, not the goal
How it runs
From audit to first pages
- Step 01
Read the market
We map how patients in your area search for each procedure and who shows up for those searches today.
- Step 02
Fix the foundation
Technical errors, Google Business Profile gaps and listing inconsistencies come first.
- Step 03
Build procedure pages
One page per intent, starting with the procedures that matter most to the practice.
- Step 04
Measure and repeat
Weekly build, monthly cost-per-patient review, quarterly re-plan against the data.
What it costs
Dental SEO pricing
Month to month, no lock-in. The one-page plan says which option fits before you pay.
Standalone SEO audit
Technical, on-page and local, with a prioritized fix list. No retainer.
From $750CAD, one time
- Fixed fee
- Your team or ours can run the fixes
Local
Most chosenA single-location practice building search in its own town.
From $1,200/mo CAD
- Local SEO and Google Business Profile
- One SEO silo built properly
- Call and conversion tracking
- Monthly cost-per-patient report
Growth
Several locations, or SEO and ads working together in a competitive market.
From $2,500/mo CAD
- Multi-location silos, one page per intent
- Answer-engine visibility included
- Bi-weekly build, monthly review
Who runs it
Directed by the person who built the plan
Corey directs your account and the work, backed by a core team and specialists matched to it. He has built websites since 2005 and completed Stanford's Algorithms Specialization. We run search on our own data and tools, not a rented dashboard. Meet the strategist behind our dental SEO.
When you're ready to see what search could cost per patient in your area, book a dental SEO review.
Questions
Dental SEO questions
Ask Corey directly
Founder & Director
Not covered here? Send the question. You get a straight answer from the person who would run your account.
Ask a questionNext steps
- The full dental marketing program
How SEO fits with ads, the website and tracking for your practice.
- A rubric for choosing a dental agency
Seven questions to put to any dental marketing company, with our answers.
Find out what a new patient costs through search.CBAJ
Send your practice and market. We send a one-page search plan and the number to judge it by.