Platform
We build the tools we run your campaigns on
SEO research, analytics, email, social, data, CRM and spreadsheets: we built them, we run them on our own server, and we point them at your account. Your plan comes from our data, and your report measures the one number that matters, your cost per acquisition.
Why we build
Your own data, not a reseller dashboard
Most marketing reports are screenshots from software the agency rents. Everyone in your market can buy the same subscriptions, so everyone gets the same keyword lists, the same backlink estimates and the same ideas. The strategy ends up as ordinary as the data behind it.
We took the other route. We build and run our own tools, so the research behind your plan, the tracking behind your report and the systems that send your email and social posts all sit on a stack we own. The data flows from one tool to the next without exports, and we can run checks at the volume your market needs instead of the volume a subscription allows.
For you, that means two things. The openings we find are ones a rented tool tends to miss, and the number we report is measured on our side, from your own accounts, every month. If you want to see what that looks like for your business, get a one-page plan for your site built with these tools.
The four products
What each tool does for your marketing
Four of the tools have their own page. Each one shows up somewhere specific in your plan and your report.
SerpTransformer, our SEO research engine
Keyword demand, live search results, backlinks and entities, mapped to intent. It decides which pages we build for you and which searches they target.
MeasurementIncrease Analytics
Cookieless, first-party analytics that tie every channel back to your cost per acquisition. It is where your monthly report comes from.
EmailEnvelopeX for email campaigns
Newsletters and campaigns sent from your own isolated workspace, with your sender identity, your list and your schedule.
SocialSMTM for social scheduling
Our social planning and publishing engine. It scores topics by commercial value, drafts posts for review and schedules them across channels.
How the tools serve clients
Where the platform shows up in your account
You never need to log in to a tool to get the value from it. The platform does its work inside the services we run for you, and the results arrive in the plan we send before you pay and the report we send every month.
- Research for your plan comes from our own search data, not a capped subscription.
- Pages, campaigns and posts are built from that research, one intent at a time.
- Tracking runs on first-party analytics, so the cost-per-acquisition number is complete.
- Email and social run on systems we control, so your contacts and sending stay separate from other accounts.
Platform to deliverable
- Your plan
- SerpTransformer research, mapped to intent
- Your pages
- Built from that research, one intent per page
- Your email
- EnvelopeX, an isolated workspace
- Your social
- SMTM, scored, drafted and scheduled
- Your report
- Increase Analytics, cost per acquisition vs last month
Behind the scenes
The internal layer every account runs on
Three more systems never appear in your report, but every engagement depends on them.
- 01Increase DataOur data-engineering layer: large-scale scraping and SERP collection, embeddings and enrichment, custom-trained models, and knowledge graphs. It feeds the research behind every other tool.
- 02Increase CRMOur client-operations system. Your project, tasks, timelines, estimates and invoices live in one place, so nothing about your account slips between tools.
- 03Increase SheetsOur browser spreadsheet with research and content functions built in. We pull keyword and SERP data into the grid and build the data behind service pages from one workbook.
The loop
The tools run inside one monthly loop
The platform is not the product. It powers the loop we run every month, and each step leans on a different tool.
- Step 01
Intent
We map who is searching, for what, and how ready they are to buy, using our own search data.
- Step 02
Strategy
We pick the lowest-cost path to reach those searches and write it into a plan that says where the next dollar goes.
- Step 03
Solution
We build the pages, campaigns, emails and posts that meet each intent.
- Step 04
Lower CPA
We measure on first-party analytics, cut what is wasting money and keep what works.
- Step 05
Results
We report the cost to win a customer against last month and feed it into the next loop.
Who we are
Built by the people who run your account
The platform was built for our own client work, not for a sales deck. Corey directs every account, backed by a core team and a network of specialists, and the same people who built the tools use them on your campaigns. Read about who built the platform and why.
Your content, sites and accounts are yours once paid. The tools and methods stay ours, which is why we can keep building them and keep pointing them at your market.
Questions
Questions about the platform
Ask Corey directly
Founder & Director
Not covered here? Send the question. You get a straight answer from the person who would run your account.
Ask a questionPoint our tools at your market.CBAJ
Tell us your goal and we will send a one-page plan built on our own data. If it fits, book a call to put the platform to work. Month to month, no lock-in.