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Analytics and measurement

Know which channel brings customers, and what each one costs

Most marketing reports say traffic went up. Few can say which channel paid for itself. We set up GA4, conversion and call tracking and attribution so spend ties to leads in your own analytics, and every channel reports on one number.

Get a tracking auditSee pricing

What you get

GA4 setup
Configured around your real conversions
Conversion tracking
Forms and calls counted
Attribution
Each lead tied to its channel and campaign
Dashboards
Custom reporting on spend, leads and CPA
CPA report
Monthly, against last month

Tracking is included in every monthly plan, from $1,200/mo CAD.

The problem

Traffic is not a result

When tracking stops at visits, every channel looks like it works. The SEO report shows rankings, the ads report shows clicks, the social report shows likes, and nobody can say what a customer costs or which dollar to cut.

We close the loop. Spend ties to conversions in your own analytics, so budget moves to whatever brings your cost per acquisition down. Calls count as well as forms, because for many local businesses the phone is where the sale starts.

Analytics sits under every other service in every service we offer. It is how we decide what to build next and what to stop paying for.

What's included

What we set up and run

Good tracking makes every channel accountable: SEO that brings buyers and ads built to lower cost per lead report against the same figure.

  1. 01Google Analytics 4Set up and reported around the actions that matter to your business, not default events.
  2. 02Conversion trackingForm submissions, bookings and purchases counted and tied to their source.
  3. 03Call trackingPhone leads wired to your analytics, so calls count alongside forms.
  4. 04AttributionEach lead traced to the channel and campaign that produced it.
  5. 05ROI and ROAS measurementSpend set against revenue and leads, so each channel shows what it returns.
  6. 06Custom dashboardsSpend, conversions and cost per acquisition in one view you can check any time.

Your data

Your accounts, not a dashboard we control

Every report pulls from your own analytics and ad accounts, so you can check the numbers without asking us. Where it fits, we also run cookieless analytics that track CPA: our own first-party platform, with no cookie banner, no sampling, and channel attribution that includes ChatGPT, Perplexity and Google AI Overviews.

Get a cost-per-lead check on your tracking

Your monthly report

Leads with
Cost per acquisition
Compared with
Last month
Counted
Calls, forms, bookings
Source
Your analytics and ad accounts
Re-planned
Quarterly, against the data

How it runs

How a tracking engagement runs

Here is who reads your numbers every month: Corey Benoit directs every account and stays accountable for the monthly report.

  1. Step 01

    Audit what's counted

    We check what your analytics and ad accounts record today, and what they miss.

  2. Step 02

    Fix and set up

    GA4, conversions and call tracking configured around your real leads.

  3. Step 03

    Connect spend

    Ad and channel costs joined to conversions, so cost per lead is a real figure.

  4. Step 04

    Report monthly

    One number first, your cost per acquisition against last month, then the reasons it moved.

  5. Step 05

    Re-plan quarterly

    Budget moved to the channels that bring customers at the lowest cost.

Credentials

Certified in the tools we set up

14
Google Skillshop certifications, including Google Analytics and Google Ads Measurement
1
number every report leads with: your cost per acquisition
Monthly
review against last month, from your own accounts

Google Partner. Certifications are verifiable on Corey Benoit's public Skillshop profile.

Questions

Analytics questions

CB

Ask Corey directly

Founder & Director

Not covered here? Send the question. You get a straight answer from the person who would run your account.

Ask a question

Sets up and runs the tracking that shows where your customers come from and what each one costs: analytics, conversion and call tracking, attribution and reporting. Ours reports against one number, your cost per acquisition.

Pairs well with

Find out what your customers cost.CBAJ

We check your tracking and tell you what it counts, what it misses and what to fix.

Get a tracking audit

The full list of digital marketing services

Every service reports on the number we set up here.

Web design and development

Sites built with tracking from day one.