Industries · Dental
Dental marketing built around your cost per new patient
Patients search by procedure, by neighbourhood and by urgency. We build your search, ads and website around those searches, then report one number your practice can check every month: what each new patient costs you.
What a dental plan covers
- Search
- Local SEO, Google Business Profile, a page per procedure
- Paid
- Google Ads split by procedure, tight negatives
- Website
- Mobile-first, booking path on every page
- Tracking
- Calls and forms into your own analytics
- Report
- Cost per new patient, monthly against last month
The problem
Most practice marketing is measured in the wrong unit
Rankings, impressions and clicks are easy to report and hard to bank. What a practice actually feels is whether new-patient calls come in, and what each one cost. Dental is the vertical we have built the most for among the industries we serve, and the same three complaints come up with nearly every practice we talk to.
- You rank for your name, but the phone stays quiet for the procedures you want more of.
- Ad spend goes out every month and nobody can say which searches turned into booked consultations.
- Word of mouth carried the practice this far, and it has a ceiling.
Each of those is a tracking and structure problem before it is a budget problem. We fix the structure, wire the tracking into accounts you own, then spend where the numbers say the next patient is cheapest.
What we run
Every channel a practice needs, sequenced to your market
Not every practice needs every channel at once. The plan says which comes first.
- 01Search that books visitsLocal SEO, your Google Business Profile, the map pack, reviews and a page per procedure. See our dental SEO services.
- 02Ads split by procedureEmergency, implants, cosmetic and general care each get their own campaign, bid and landing page. That is dental PPC built on procedure intent.
- 03A site patients can book onFast and mobile-first, with clear procedure pages and a call or booking option on every one: a dental website that books visits.
- 04Tracking you ownCall tracking, form tracking and, where your practice system allows it, booked consultations imported back into Google Ads. All of it sits in your accounts.
- 05Choosing who runs itComparing agencies? We published how to compare dental marketing companies, with our own answers scored on the same questions.
- 06Answer-engine visibilityPatients now ask ChatGPT, Perplexity and Google AI Overviews for a dentist. On Growth and Competitive plans, being citable there is standard scope.
How it is measured
One number your front desk can check
We report your cost per new patient every month, against last month, from your own analytics and ad accounts. Not a dashboard we control, and not a ranking screenshot. If a channel costs more per patient than another, the plan moves money.
- New-patient calls tracked by source and by page
- Booking forms tracked to the procedure page they came from
- Ad spend read straight from your Google Ads account
What sits in your monthly report
- Lead number
- Cost per new patient
- Compared with
- Last month
- Data from
- Your analytics and ad accounts
- Patient data
- None, marketing metrics only
How it starts
How the first month runs
- Step 01
We read your market
We look at your procedures, your town and the practices around you with our own search data.
- Step 02
You get a one-page plan
The path, the channels, the order, and the cost-per-patient angle. We only talk further if the plan fits.
- Step 03
Tracking goes in first
Calls, forms and conversions wired to accounts you own, so the first report has a real baseline.
- Step 04
The first build ships
Work starts in week one after you approve the plan, then runs on a weekly build and a monthly cost-per-patient review.
Healthcare-safe
Copy that respects the rules your practice works under
Dental advertising answers to professional regulators, and the rules on claims, testimonials and before-and-after promises differ by province, state and country. We write to that. No outcome promises, no patient results in ads, no patient data in reports. We measure booked consultations, new-patient calls and cost per new patient, and nothing that touches clinical results.
What it costs
Published prices, month to month
Every plan is scoped to your market in a one-page plan before you pay. Ad budget is paid to Google separately.
Local
A single-location practice that wants more calls from its own town.
From $1,200/mo CAD
- Local SEO and Google Business Profile
- One channel done properly: Google Ads or one SEO silo
- Call and conversion tracking in your analytics
- Monthly cost-per-patient report
Growth
Most chosenSeveral locations, or one competitive market that needs SEO and ads together.
From $2,500/mo CAD
- A page per procedure and per location, so they don't compete
- Google and Meta ads at 15% of spend or the flat tier, whichever is higher
- Attribution across channels
- Answer-engine visibility included
Competitive
A dense city market or a group that needs the whole stack.
From $5,000/mo CAD
- SEO, ads, content and web, sequenced to your market
- Competitive intelligence on our own SERP and rank data
- Weekly build, monthly cost-per-patient review
Proof
Two named practices, two countries
We name dental clients by the work we did, not by numbers we can't yet source to a period. For London Dental Specialists in the UK we rebuilt Google Ads into procedure campaigns (implants, cosmetic, emergency), built procedure-based site silos with structured data, and set up offline conversion import from the practice management system. For Cedar Park Dental Wellness in Texas we fixed the technical foundation, built a content silo around patient searches, added local schema and rebuilt ad landing pages to match intent. Read the case studies and the source behind each number. Not ready to talk? Start with the dental marketing ideas worth running first, or read how clinics win new patients.
Dental engagements
- London Dental Specialists
- London, UK · Google Ads and site structure
- Cedar Park Dental Wellness
- Cedar Park, Texas · SEO and Google Ads
Who runs it
You talk to the person directing the work
Corey directs every dental account, backed by a core team and specialists matched to the work. No handed-down junior, no account manager relaying messages. See who directs your practice's marketing: a Google Partner with 14 Google Skillshop certifications you can verify.
If that sounds like the way you want your marketing run, book a practice growth call.
Questions
Dental marketing questions practices ask us
Ask Corey directly
Founder & Director
Not covered here? Send the question. You get a straight answer from the person who would run your account.
Ask a questionTalk to the people who'd run your practice's marketing.CBAJ
Send us your practice and market. We send a one-page plan and the cost-per-patient number to judge it by.