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Google Ads and PPC

Google Ads management built to lower your cost per lead

Your ad spend climbs, the leads don't, and the report talks about clicks. We rebuild Google and Meta campaigns around the searches that book customers, cut the clicks that never convert, and report your cost per lead every month from your own ad accounts.

Get a Google Ads planSee pricing

What you get

Account rebuild
Campaigns structured by buyer intent
Negative keywords
Budget moved off irrelevant searches
Landing pages
A page that matches each campaign
Conversion tracking
Calls and forms tied to campaigns
Meta ads
Facebook and Instagram, on the same number

15% of ad spend or the flat tier, whichever is higher. $750/mo minimum.

The problem

Where ad budgets leak

Most wasted ad spend has the same causes. Broad match pulls in searches that have nothing to do with you. One campaign sends every click to the home page. Nobody adds negatives. Conversion tracking stops at a click, so the account chases the wrong thing and the report can't say what a lead costs.

Structure decides the result, not the budget. We stop paying for clicks that never convert and move spend to the intent that books customers, then measure it against your cost per acquisition, every month.

Ads buy the top of the page now and stop when you stop paying. That is why most plans pair them with search and the rest of the other services we run for clients, measured against the same number.

What's included

What Google Ads management covers

Paid search works harder with a page that matches the ad, so campaigns land on a website built to convert. For the searches you shouldn't pay for forever, see how we run SEO.

  1. 01Search campaigns by intentCampaigns split by what the searcher wants, so each ad and budget matches one intent.
  2. 02Keywords and negativesMatch types tightened and negatives added, so budget stops reaching irrelevant searches.
  3. 03Bids and budgetSpend moved toward the campaigns and searches with the lowest cost per lead.
  4. 04Display, video, shopping and remarketingGoogle Display, YouTube, Shopping, remarketing and Performance Max where the plan calls for them.
  5. 05Meta adsFacebook and Instagram campaigns built on the same intent and the same tracking.
  6. 06Conversion trackingCalls and form leads tied to the campaign and keyword that produced them.

How it's measured

Your cost per lead, from your own accounts

Clicks and impressions explain the number. They are not the number. Each month we report your cost per lead from your own Google Ads, Meta and analytics accounts, against last month, with the changes we made and why. For practices, see our ad campaigns for dental practices.

  • Calls and form leads tracked to the campaign
  • Cost per lead, this month against last
  • Spend moved, negatives added, pages changed
Get an ads plan priced on cost per lead

Your monthly ads report

Lead metric
Cost per acquisition
Compared with
Last month
Source
Your ad accounts and analytics
Ad account
Yours, not ours

The first month

How the first month runs

Here is who manages your ad spend day to day: a specialist on our core team, directed by Corey Benoit, who stays accountable for the result.

  1. Step 01

    A one-page plan before you pay

    We read your goal, look at your market with our own data, and send a short plan: the path, the work, and the cost-per-acquisition angle. We talk only if it fits. No pressure, no lock-in.

  2. Step 02

    Week one: the first build ships

    Once you approve the plan, work starts within days and the first build ships in week one. For ads that usually means the account restructure, negatives and conversion tracking, so the next dollar is measured.

  3. Step 03

    Every week: build, ship, adjust

    We keep building and adjusting on a weekly cadence, and you see the progress in your own analytics, not a screenshot we picked.

  4. Step 04

    Month end: the CPA report

    A report led by one number, your cost to win a customer, measured against last month, with the work behind it. Each quarter we re-plan against the data.

What it costs

Ad management pricing

Management is separate from the ad budget you pay Google or Meta.

Ad management, a la carte

Just the campaigns, intent-built, tightly tracked.

15%of spend, $750/mo minimum

  • Google or Meta campaigns
  • Conversion tracking
  • Monthly cost-per-lead report
Get a Google Ads plan

Local

One location, one market.

$1,200/mo CAD

  • One intent-built ad channel, Google or Meta
  • Conversion and call tracking in your analytics
  • Monthly CPA report, month to month
Get this plan

Growth

Most chosen

Paid and SEO working together.

$2,500/mo CAD

  • Paid across Google and Meta, 15% of spend or the flat tier, whichever is higher
  • Full attribution across channels
  • Bi-weekly build, monthly CPA review
Get this plan

Under roughly $20k/mo in spend the flat fee is usually the better deal for you. We tell you which applies before you commit.

Credentials

Certified on the platforms we run

14
Google Skillshop certifications, including Search, Display, Video and Measurement
15%
of spend, or the flat tier, whichever is higher
$750
monthly minimum for ad management

Google Partner. Certifications are verifiable on Corey Benoit's public Skillshop profile.

Questions

Google Ads questions

CB

Ask Corey directly

Founder & Director

Not covered here? Send the question. You get a straight answer from the person who would run your account.

Ask a question

Building, running and refining your Google Ads: campaign structure, keywords, negatives, bids, landing pages and conversion tracking, so budget reaches the searches that convert. We price it on your cost per acquisition.

Pairs well with

Find out what a lead should cost you.CBAJ

Send us your account or your goal. We reply with a one-page plan, usually within one business day.

Get a Google Ads plan

Marketing services for growing businesses

SEO, web, analytics, social and strategy in one plan.

Tracking that shows cost per lead

The measurement every ad dollar depends on.