How we work
One loop, always driving cost per acquisition down
Every account runs on the same loop: find the intent, plan the cheapest path to it, build, measure and report the cost to win a customer. Then we run it again with what we learned.
Why a loop
A list of tactics doesn't tell you what a customer costs
Most marketing gets sold as a bundle: so many posts, so many pages, so many keywords. You pay for the activity and hope it adds up. When it doesn't, nobody can say which part failed.
We work the other way round. We start from what your buyers are trying to do, put the work where it reaches them for the least money, and judge every piece against one number: your cost per acquisition. Work that lowers it stays. Work that doesn't gets cut.
Because the loop repeats, each month starts from real data instead of a guess. The pages, campaigns and content you paid for keep earning, and the next round of work builds on them.
The loop
Five steps, and what each one hands you
The same loop runs through every service, so see how the services fit together. Each step runs on the tools we built in-house, and our lead vertical shows it in practice: how we market dental clinics.
- Step 01
1. Intent
We start from what your customers are actually trying to do, the jobs behind the searches. You receive a map of who is searching, for what, and how ready they are to buy.
- Step 02
2. Strategy
We map those intents to the lowest-cost path to reach them, using our own data. You receive a plan that says exactly where the next dollar goes, and why.
- Step 03
3. Solution
We build the pages, campaigns and content that meet each intent. You receive live work structured around buyer intent.
- Step 04
4. Lower CPA and foundation
We measure, cut waste and compound what works. You receive a cost per acquisition that trends down and an asset base that keeps earning.
- Step 05
5. Results
We report the cost to win a customer and feed it back into the next loop. You receive a monthly read, measured against last month.
Cadence
A rhythm you can check without asking
You don't wait a quarter to find out whether anything happened. Work ships weekly, the numbers get reviewed monthly, and the plan gets rebuilt from the data every quarter. If you want to see the kind of work this produces, here is what clients have seen.
What happens, and what you get
- Weekly
- We build, ship and adjust. You see progress in your own analytics
- Monthly
- We review spend and conversions. You get a report led by your cost-per-acquisition trend
- Quarterly
- We re-plan against the data. You get a refreshed strategy and the next targets
Onboarding
How we start
No discovery fee and no long sales cycle. Send the goal and get your one-page plan first.
- Step 01
We read your goal
We look at your market with our own data: who is searching, who ranks, and where the money is going now.
- Step 02
We send a one-page plan
A short plan covering the path, the services and the cost-per-acquisition angle for your market.
- Step 03
We talk only if it fits
If the plan makes sense, we talk it through. No pressure and no lock-in.
- Step 04
First build ships in week one
Once you approve the plan, work starts within days and the first build goes live in week one.
What you receive
What lands on your desk
The deliverables are the same shape at every tier; the scope grows with your market. See what each tier includes.
- 01A one-page planThe path, the services and the cost-per-acquisition angle, before you pay anything.
- 02Live work, every weekPages, campaigns and content shipped on a weekly build cycle, visible in your own analytics.
- 03Tracking you ownConversion and call tracking wired into your analytics and ad accounts, not ours.
- 04A monthly CPA reportYour cost to win a customer against last month, with the work behind the number.
- 05A quarterly re-planA refreshed strategy and the next targets, drawn from the data the loop produced.
- 06OwnershipYou own the content, sites and accounts we build for you once paid.
Who does what
One accountable owner, a full bench of skills
Corey directs every account, backed by a core team and a network of specialists. That means one person answers for the plan and the number, and the work goes to people matched to it. Read about who directs every loop, or meet the team.
Roles on your account
- Corey Benoit
- Founder and Director. Sets the plan, directs the work and answers for the monthly cost-per-acquisition report
- Anna Jin
- Customer Success Manager and Social Media Specialist. Keeps your account on track and runs social content
- Core team
- Builds and runs the pages, campaigns, content and tracking week to week
- Specialists
- Brought in for the exact skills larger projects need, directed by Corey
Questions
Questions about how we work
Ask Corey directly
Founder & Director
Not covered here? Send the question. You get a straight answer from the person who would run your account.
Ask a questionSee the loop drawn for your marketCBAJ
Send the goal. You get a one-page plan before you pay, usually within one business day.