Platform · Social
SMTM: plan, write and schedule social content
SMTM is our social planning and publishing engine. It researches what your audience searches, drafts content scored by commercial value and schedules it across channels, on our own stack rather than a rented dashboard.
What it gives your social
- Topics
- Scored by search demand against ad-bid value
- Drafts
- Templates per format, ready for review
- Calendar
- Posts queued across channels on a cadence
- Results
- Tied back to your analytics
What it does for you
The topic that scores well is the post that ships
Most social calendars are filled by guesswork: what feels timely, what a competitor posted, what the scheduling tool suggests. The research happens in one place, the posting in another, and nothing connects the two.
SMTM does both on our own stack. It scores topics by commercial value, comparing how often people search for something with what advertisers bid to reach them, so we write about what brings customers rather than what only brings likes. The posts that come out of it are planned, drafted and queued in the same place.
If your social feed is busy but your phone is quiet, plan your social calendar with us.
What it is
Content intelligence and distribution in one place
- 01Topic intelligenceScores topics by commercial value, search demand against ad-bid value, so we write what brings customers, not just traffic.
- 02Formats that fit the jobBlog, comparison, listicle, local-service and more, each a tuned template, drafted and ready for review before anything goes out.
- 03Schedule and publishPlans, queues and posts across channels on a cadence, with the results tied back to your analytics.
In your plan and report
How SMTM shows up in your account
SMTM shows up as a content calendar you approve and a set of posts that go out on time. Its topic research draws on the research stack behind our SEO, so social and search pull in the same direction, and every post is measured in Increase Analytics against the same number as your other channels. It is the engine under our service for social content that drives enquiries.
- Topics picked for commercial value, not trend-chasing
- Drafts you review before they publish
- Posts scheduled across channels on the cadence the plan sets
- Results read against cost per acquisition each month
From topic to report
- Research
- Topics scored by commercial value
- Draft
- Written from a tuned template
- Approve
- You see it before it goes live
- Publish
- Queued across channels
- Measure
- Enquiries and cost per acquisition
Who runs it
A tool, run by people who answer for the result
SMTM sits alongside the rest of our in-house tools. Meet the people who run SMTM for clients: Corey directs every account, and Zijing (Anna) Jin, our Customer Success Manager and Social Media Specialist, works with clients on the social side.
We plan the calendar, write the drafts, get your sign-off and publish. Then we read what each post brought in. If you want social that earns its place in the budget, ask for a call about social.
Questions
Questions about SMTM
Ask Corey directly
Founder & Director
Not covered here? Send the question. You get a straight answer from the person who would run your account.
Ask a questionMake your feed earn its keep.CBAJ
Tell us your goal and we will send a one-page plan that says where social fits and what it should bring in.