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Industries · Hospitality

Hospitality marketing that fills your calendar

Guests and planners search by event type, by date and by nearby town. We build pages, local search and ads around those searches, so the bookings come to you directly instead of through a listing site.

Get a hospitality planSee the results

What a venue plan covers

Pages
One per event type and per market
Local
Google Business Profile and map-pack work
Ads
Campaigns split by event type and season
Report
Cost per enquiry, monthly against last month

The problem

Booked solid one season, quiet the next

Venues and event businesses live on the calendar. Most of the ones we talk to have the same three problems, and none of them is a lack of good events.

  • Peak season fills itself, then the shoulder months go quiet.
  • A listing site takes a commission on bookings that would have found you anyway.
  • Someone searching “wedding venue near” a town you serve finds an aggregator, not you.

Each of those is a search-structure problem. Guests search for a specific event in a specific place, and a single homepage can't answer all of those searches. It is the same method we run in every market, adapted for events; see how we work across industries.

What we run

Built for the way guests and planners search

  1. 01Event-type pagesA page for each event you host, weddings, corporate events and private celebrations, each built for its own search.
  2. 02Market pagesA page for each town and region you draw guests from, so you show up where planners are looking.
  3. 03Google Business ProfileA complete profile with event photos, categories and reviews that turns nearby searches into enquiries and tours.
  4. 04Intent-built adsCampaigns separated by event type and season, so budget reaches the dates and events you want to fill.
  5. 05A site guests can enquire onAn easy enquiry path on every page, with tracking so you see which pages and searches produce bookings.
  6. 06Lessons from regulated marketsThe same discipline we use for how we market dental clinics: one page per intent, tracking first, one number reported.

Proof

The Truffle Farm: a venue built to be found

The Truffle Farm is a working truffle farm and event venue in Parksville, on Vancouver Island. We built the website, branding and social media, then a search structure for the events they host and the markets their guests come from. Every page started from a keyword-first brief, so each one targets a real search. Venues win on local search first, so the build pairs with near-me search visibility for the farm itself.

  • Wedding, corporate and private event silos
  • Geo-targeted pages for each market the venue draws from
  • A keyword-first brief behind every page

What we built

Geo-targeted landing pages
19 built
Event-type silos
3 (wedding, corporate, private)
Geographic markets
6
Pages from keyword-first briefs
100%

In their words

What working with us felt like

“We launched our new business The Truffle Farm Inc. Corey worked hard providing ideas and collaborating directly with us. He made a big job for us seem easy. Our website has increased our efficiency and profits. We look forward to growing our business further and feel Corey is a part of our team to help us make this happen. Thank you.”
Virginia Britzke · Owner/Operator, The Truffle Farm, Parksville

How it runs

From event map to live pages

  1. Step 01

    Map events and markets

    We list the events you host and the towns your guests come from, and how each combination is searched.

  2. Step 02

    Plan the silos

    One silo per event type, one page per market, written up in a one-page plan before you pay.

  3. Step 03

    Build the pages

    Each page from a keyword-first brief, with an enquiry path and tracking from day one.

  4. Step 04

    Fill the gaps

    Monthly cost-per-enquiry review, with ads pointed at the dates and events still open.

What it costs

Published prices for venues

Month to month, no lock-in. Ad budget paid to Google or Meta separately.

Local

One venue that wants more enquiries from its own region.

From $1,200/mo CAD

  • Local SEO and Google Business Profile
  • One event silo or one ad channel, done properly
  • Enquiry and call tracking
  • Monthly cost-per-enquiry report
Get a hospitality plan

Growth

Most chosen

Several event types and markets, with SEO and ads working together.

From $2,500/mo CAD

  • Event-type and market silos, one page per intent
  • Google and Meta ads at 15% of spend or the flat tier, whichever is higher
  • Attribution across channels
Get a hospitality plan

Who runs it

One person accountable for your calendar

Corey directs every venue account, backed by a core team and specialists matched to the work, including the photo and video side: his background includes film-industry camera work. See who runs venue and event campaigns.

If you'd like to talk through your events and markets, ask for a call about your venue.

Questions

Common questions from venues

CB

Ask Corey directly

Founder & Director

Not covered here? Send the question. You get a straight answer from the person who would run your account.

Ask a question

Be findable for the searches guests actually use, event type plus location, with a page for each, an easy way to enquire, and a complete Google Business Profile. Direct demand books you without a commission.

Next steps

Fill more of your calendar, directly.CBAJ

Tell us your venue and markets. We send a plan and the number to judge it by.

Get a hospitality plan

See the results

The Truffle Farm build and our other named engagements.

Dental marketing

The vertical we have built the most for.