Google Ads for dentists

Google Ads for dentists, priced on your cost per new patient.

We rebuild dental ad accounts around procedure intent, tight negatives and conversion tracking back to real enquiries, so budget reaches the patients ready to book.

What we solve for dental practices

Ad spend, no booked chairs

We cut wasted spend by targeting intent, not volume, so budget reaches patients ready to call.

One campaign for every procedure

We separate emergency, implants, and cosmetic so each gets its own bid and message.

Counting clicks, not patients

We track conversions back to real enquiries, including offline import where it fits.

What dental paid search includes

Intent-separated campaigns400+ negative keyword listsConversion tracking + offline importProcedure-specific landing pagesWeekly search-terms reviewMonthly cost-per-acquisition reporting

What dental Google Ads cost

Honest ranges from live dental accounts, what you pay, and what moves it.

$7-$15 per click

Typical for dental search terms. Emergency and implant keywords run higher; “dentist near me” sits lower.

$50-$95 per new-patient lead

The range we see once tracking is wired back to real enquiries, booked calls and forms, not clicks.

$50-$100/day to start

A workable starting budget for one market. Management is 15% of spend or a flat fee, whichever is higher, $750/mo minimum.

Do Google Ads work for dentists?

Yes when the account is built right, no when it isn’t; the difference is structure, not budget.

When they work

Campaigns split by procedure, a landing page for each with a booking CTA and phone number, negatives pruned every week, and conversions tracked back to booked patients.

When they fail

One campaign for everything, the homepage as the landing page, no negative keywords, and clicks counted as success; so the budget burns on searches that were never going to book.

Built around the searches that book

Each procedure has its own bid economics; so each gets its own campaign, message, and landing page.

Emergency dentist

High intent, ready to call now, worth a higher bid and a click-to-call ad.

Implants & cosmetic

Considered, higher-ticket procedures, a dedicated page and a longer booking path.

“Dentist near me”

Local general-care intent, tight radius targeting and location extensions.

Two dental practices, real numbers

From their own analytics and ad accounts, no patient data, no predictions.

London Dental Specialists
40%

lower cost per acquisition · impression share 34→61% · 400+ negative keywords · 15% budget cut with lead volume held.

Cedar Park Dental Wellness

organic leads in nine months · 31 first-page rankings · 28% lower Google Ads CPA · 60+ technical errors fixed.

Common questions

Is $20 a day good for Google Ads for a dental practice?

$20/day (about $600/mo) can work for one procedure in a smaller market, emergency or implants, tightly targeted. For broader coverage across procedures, $50-$100/day gives the campaigns enough room to find the searches that book.

Is $10 a day enough for Google Ads?

It is enough to test one tight campaign, one procedure, a few high-intent keywords, one market. It is not enough to compete across every service at once. We point a small budget at the single highest-value search and measure from there.

Do Google Ads work for dentists?

Yes, when the account is built around procedure intent with real conversion tracking and a landing page per procedure. They fail when one campaign runs everything to the homepage with no negatives. Structure decides the result, not the budget.

How much does a new patient cost through Google Ads?

In the dental accounts we run, $50-$95 per booked-patient lead is typical once tracking is wired to real enquiries. It moves with procedure, market competition, and how tightly the account is built.

What does dental Google Ads management cost per month?

Our management is 15% of ad spend or a flat tier, whichever is higher, with a $750/mo minimum, separate from the ad budget you pay Google. See the pricing page for the full picture.

Bring your cost per new patient down